The Brisbane Produce Market coordinates a custom designed program for independent greengrocers who regularly buy fresh fruit and vegetables from the Brisbane Produce Market.
These greengrocers are committed to striving for excellence in fresh produce retailing and commit to join the program to provide the highest levels of customer service, quality and price competitive fresh produce available.
To support them in this mission, the Brisbane Produce Market provides both free and ‘buy-in’ support, in the form of point-of-sale materials, promotions, advertising and competitions to run in-store.
What stores are involved with:
How does the Brisbane Produce Market know these greengrocers are providing a great service?
These stores are involved in the mystery shopping component of the program and receive regular feedback on their levels of customer service, product quality, product knowledge, shop appearance and merchandising.
Owners are also in regular communication with the Brisbane Produce Market to discuss the results and how better they can service their community.