Brisbane Markets' fruity fleet

 Brisbane Markets is doing its bit to deliver healthy eating messages with new eye-catching fruity promotional vehicles hitting the road in the greater Brisbane area.

The Holden Astras will be hard to miss as they clock up the kilometres visiting schools participating in the Queensland Kids Fresh Net (QKFN) program, promoting fresh fruit and vegetables.

The updated design promotes healthy eating messages and an active lifestyle by using bold, bright imagery including fresh fruit and vegetables, the Go for 2&5 message, and depicting some typical Queensland outdoor activities.

Brisbane Markets Marketing and Communications Manager Ann-Marie Johansen said the fruit and veg promotional vehicles are on the road every day of the week and are another way that the Brisbane Markets encourage young people and the grocery buying public to eat more fruit and vegetables.

“The Brisbane Markets Queensland Kids Fresh Net program is free to all Queensland schools,” Ms Johansen said. “The program targets children, parents, teachers and tuckshop convenors encouraging school children to make healthy eating choices and live active lifestyles.

“To be part of QKFN all schools have to do is to register on-line and they are eligible for all promotional material and resources,” she said.

This year the Queensland Kids Fresh Net team will spread the healthy eating message and the importance of a healthy, balanced diet to over 100 schools in Brisbane, educating over 6,000 children with classroom presentations as well as tours of the Brisbane Produce Market.