Junk Food Advertising 

A recent survey by Choice has added further fuel to the ongoing debate regarding the marketing of food, and in particular, junk food, specifically to children.

It reinforces claims that have often been made that the targeting of children by junk food advertisers is contributing to the current obesity epidemic in children.

It also highlights the cost of obesity in Australia, which is currently put at $21 billion annually.

The survey identified that there is strong community support for greater control over junk food advertising that targets young children.

The Choice article also highlighted the advertising industry claims that there is only a "weak link" between television commercials for junk food and increased consumption of these products.

The fact is that the advertisers wouldn't bother to do it if it didn't work. When advertisements are specifically focused on targeting and influencing children, and when the consequences can be so significant in terms of the long-term health implications and costs, there would appear to be little reason why the Federal Government should not step in and regulate the advertising by the junk food industry.

Furthermore, this issue again raises the need for both state and federal governments to take a more proactive approach to promoting healthy eating.

This includes ongoing support for programs such as the "Go for 2&5" fruit and veg campaign and other initiatives which have a long-term focus on improving the health and wellbeing of Australians of all ages.